The Two-Second Advantage
How We Succeed by Anticipating the Future---Just Enough

What made Wayne Gretzky the greatest hockey player of all time wasn't
his speed on the ice or the uncanny accuracy of his shots, but rather
his ability to predict where the puck was going to be an instant before
it arrived. In other words, it was Gretzky's brain that made him
exceptional. Over the past fifteen years, scientists have found that
what distinguishes the greatest musicians, athletes, and performers from
the rest of us isn't just their motor skills or athletic abilities—it
is the ability to anticipate events before they happen. A great musician
knows how notes will sound before they're played, a great CEO can
predict how a business decision will turn out before it's made, a great
chef knows what a recipe will taste like before it's prepared.

In
a powerful narrative that takes us from the research in the labs to the
implementation of predictive technology inside companies, Vivek
Ranadivé and Kevin Maney reveal how our understanding of human mastery
is being applied to the way computers "think." In the near future, the
authors argue, the most advanced computer systems and the most
successful businesses will anticipate the future much like Wayne
Gretzky's brain does. As a result, companies will be able to use a new
generation of technology to anticipate customer needs before customers
even know what they want, and see production snafus before they occur,
traffic jams before they materialize, and operational problems before
they arise. Forward-thinking companies will be able to predict the
future just a fraction ahead of everyone else with a little bit of the
right information at the right time—what the authors call the two-second
advantage—and it will transform the way businesses are run and offer
companies an enormous competitive edge in the marketplace.

In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.