Shopping All the Way to the Woods
How the Outdoor Industry Sold Nature to America

An absolutely phenomenal read. I wasn’t sure what to expect from this book, but I was completely captivated by the content. Gross masterfully paints a detailed and multifaceted picture of the history of the commercial outdoor industry, keeping the narrative engaging throughout. It's fascinating to r......more

3.5 stars. Interesting topic and content, and I did feel like I learned some interesting things. But much of it felt quite repetitive.......more

*audiobook* This really delivered the deep dive I was looking for on nature oriented consumerism. I enjoyed the historical timeline that introduced new brands, themes, and trends as time progressed. I found the conversation around the idea of selling an identity really fascinating. For example, the pl......more

Hard to rate this book, at least for me. I think the history is interesting. And appears well researched. How the businesses evolved and were run, to some degree, shows the author has no knowledge of actual business. Of how a business is run. But how trends were created and evolved, at least through......more

I found that the book mostly delved into the undeniable historical aspect of the outdoor gear, while obviously touching on the notion that the historical aspect of outdoor advertising has been rooted in nostalgia and for years prior. I look at other reviews and see people upset at biases, however I......more