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Sales Enablement
A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Author: Byron Matthews, Tamara Schenk
Narrator: Emily Durante
Unabridged: 6 hr 17 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 08/28/2018
Synopsis
Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.