Youtility for Real Estate, Erica Campbell Byrum
Youtility for Real Estate, Erica Campbell Byrum
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Youtility for Real Estate
Why Smart Real Estate Professionals are Helping, Not Selling

Author: Erica Campbell Byrum, Jay Baer

Narrator: Jay Baer, Erica Campbell Byrum

Unabridged: 1 hr 51 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/01/2015


Synopsis

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients.

The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.

Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special audiobook provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers.

Based on the New York Times bestseller Youtility, this pithy audiobook is a must for marketers in the real estate industry.

Reviews

Goodreads review by Jim on May 01, 2020

First the value of trust. While on a live Facebook video, Jeffrey Gitomer, someone I trust, suggested that if you ever get the chance to hear Jay Baer or read his books, just do it. I looked up Jay Baer on Amazon and he has several books available. I purchased this one and will purchase others. Sadly......more

Goodreads review by Elwin on August 02, 2023

A fairly decent real estate agent professional development read. "I liked it." - 3 out of 5 star rating. The initial driver is being a "Servant Leader" aka Helping People versus being a Seller. This isn't anything new, but maybe it is for some people and they need to hear it. Everything else is pret......more

Goodreads review by Simon on April 18, 2022

All of this stuff is overwhelming. It seems really impossible to own a home anymore, the market is too saturated.......more

Goodreads review by James on October 25, 2017

Overarching principle is to serve, not sell. Loved this reminder. Great read.......more

Goodreads review by Sarah on December 28, 2014

Funnel Marketing Short book featuring ideas for real estate agents and companies to change their marketing strategies to address the 3 stages of the funnel of market interest.......more