Wine Wars II, Mike Veseth
Wine Wars II, Mike Veseth
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Wine Wars II
The Global Battle for the Soul of Wine

Author: Mike Veseth

Narrator: Jonathan Yen

Unabridged: 10 hr 34 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 07/19/2022

Synopsis

Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them.

Wine Wars II begins by exploring wine globalization, where listeners follow "Missionaries, Migrants, and Market Reforms" to faraway New Zealand and learn how to unlock the secrets of their local retail "Wine Wall" by mastering the "DaVino Code." Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Listeners must decide if they are Martians or Wagnerians, consider why "They Always Buy the Ten Cent Wine," and then probe the puzzle of "Outlaws, Prisoners, and the Great Escape."

Who stands in the way of the global wine market's assault on wine's very soul? Resistance is not futile, but that doesn't mean the future of wine is secure. A final section explores "Wine's Triple Crisis," environmental crisis, plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it.

About Mike Veseth

Mike Veseth is an economist who studies global wine markets. He is the editor of the blog The Wine Economist and the author of more than a dozen books, including the bestselling Wine Wars, Extreme Wine, and Money, Taste, and Wine, which received the 2016 Gourmand International award for "Best in the World" wine writing. The Wine Economist was named 2015 "Best in the World" wine blog by Gourmand International, and Wall Street Journal wine columnist Lettie Teague writes, "Of all the wine blogs in the wide, wide blogosphere, one that I look forward to reading the most is Mike Veseth's. There's nothing else quite like it-a blend of economic insight . . . and often irreverent winespeak." Mike speaks frequently at national and international wine conferences. He lives with his wife, Sue, in Tacoma, Washington, where he is professor emeritus of international political economy at the University of Puget Sound.

Reviews

Goodreads review by Randal on May 18, 2022

An update from the author's previous book, (it's been 10 years), he covers the economics of wine. Now, new things must be taken into account. Environmental shifts due to global warming. Demographic changes. It's all very technical. I like reading about wine, but this was a bit heavy for me. Perhaps......more

Goodreads review by Matt on March 05, 2023

This is an update to a book called Wine Wars that came out a number of years ago. I did not read the first version but I am happy to have read this one. This is the first popular wine economics book that I have read and Veseth does a great job keeping it lively, entertaining, and incredibly interest......more

Goodreads review by Noah on April 02, 2025

The only reason why I had to read this book is because I was taking a wine class called The Idea of Wine for one of my senior credits needed for my IPE major. The origin story of this book runs deep on my University campus. It has inspired my Professor by happenstance to teach this class, and get hi......more

Goodreads review by David on December 02, 2022

I decided to read this without reading the original written ten years prior, as the author seemed to describe it as an updated version. No regrets. Overall, the book is fine and there are plenty of interesting stories and concepts. At times the tone and style the author uses come off as obnoxious an......more

Goodreads review by Simon on August 09, 2022

A very engaging and thought provoking read considering the current and future challenges faced by wine. I guess the book hits my personal sweet spot; I have a lengthy commercial background and am well educated (DipWSET) and well read in most things concerning wine. I’d be lying if I said I was hit b......more

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