UX Research, Brad Nunnally
UX Research, Brad Nunnally
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UX Research
Practical Techniques for Designing Better Products

Author: Brad Nunnally, David Farkas

Narrator: Charlie Krone

Unabridged: 5 hr 14 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/08/2021


Synopsis

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.

This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.

Learn what it takes to ask good research questions
Know when to use quantitative and qualitative research methods
Explore the logistics and details of coordinating a research session
Use softer skills to make research seem natural to participants
Learn tools and approaches to uncover meaning in your raw data
Communicate your findings with a framework and structure

Reviews

Goodreads review by Mark on June 05, 2017

What could have been a decent 25 page book painfully dragged out to 300+ pages.......more

Goodreads review by Greg on March 04, 2022

More of a survey, it doesn't go too much in depth on any topic. If you work in UX design then you'll find this book too basic. But if you work in other, adjacent areas (software design, product management, etc) and want to learn about user or customer research methods then this is a good overview o......more

Goodreads review by Luke on March 21, 2021

Great for basics of design/general research. The biggest take aways were the methods in the Quantitative and Qualitative chapters, with great examples for how to present data backing your decisions. I would have liked to see more content related to user interviews, and what kind of questions to ask......more

Goodreads review by Tanner on May 10, 2020

I read this book to determine if I could suggest it to new or student designers. The book provides a great overview (and some practical exercises) for understanding and conducting effective UX research; from quantitative evaluation to qualitative, in-person or remote studies, the book does a great j......more

Goodreads review by Anton on June 07, 2021

A good book on UX research. I enjoyed it, however if you've practices UX research for a few years even not full time, there is a good chance you know almost all of the things that are mentioned in the book. I think the book is a great source for new UX researchers and designers that want to improve......more