There's Nothing Like This
The Strategic Genius of Taylor Swift

I honestly never thought that I'd be a Taylor Swift fan. My taste in music has always leaned to a more alternative-progressive vibe. I grew up listening to bands like Depeche Mode, the Pixies, KMFDM, Siouxsie and the Banshees, Tori Amos, David Bowie. Swift, at first, always just struck me as one of......more

Nie jestem Swiftie i wcale fanką artystki nie trzeba być, by ten tytuł docenić – to byłabym dobra lektura dla pracowników czy studentów brandingu/marketingu/PRu; o rynku muzycznym, cechach podnoszących szansę na osiągnięcie sukcesu, sprycie i kalkulacji......more

Looking at Taylor Swift’s career through the lens of a business model feels like studying one of the most successful startups of all time. In There’s Nothing Like This, Kevin Evers—obviously an unabashed fan—frames Swift’s trajectory around “her” savvy strategic choices, some traced back as early as......more

First impressions: this was an enjoyable read! It can be dry in places, but I think the author does a great job explaining business concepts/ philosophy in the context of pop artists. My one complaint is that the structure is great up through 1989 (featuring four chapters for her debut self-titled a......more

A review from someone who is *not* a certified Swiftie. This book was well-researched and full of information about Taylor Swift's career from start until 2025. It's an excellent read for anyone interested in business strategy but also pop culture. She emerged as a cultural phenomenon in my youth an......more