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The She Spot
Why Women Are the Market for Changing the World -- And How to Reach Them
Author: Lisa Witter, Lisa Chen
Narrator: Sally Hughes
Unabridged: 5 hr 37 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 05/09/2008
Categories: Nonfiction, Business & Economics, Marketing
Synopsis
In this practical, provocative and inspiring guide, Lisa Witter and Lisa Chen of public relations powerhouse Fenton Communications offer social change organizations key recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
