The New Rules of Sales and Service, David Meerman Scott
The New Rules of Sales and Service, David Meerman Scott
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The New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Author: David Meerman Scott

Narrator: David Meerman Scott

Unabridged: 10 hr 30 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/02/2021


Synopsis

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING & PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference.

Reviews

Goodreads review by Catherine on September 20, 2017

A common sense book about the shift in sales and customer service culture. It would be really useful for writers, editors and communications professionals, as well as sales people and businesses losing customers by staying old school. The idea of an educated consumer and integrated sales consulting......more

Goodreads review by Chris on August 06, 2015

It used to be that when your refrigerator broke down you went to the appliance store where a salesperson preached about the latest and greatest features of the newest product their company was trying to sell. We relied on the salesperson to provide us with all the information and their goal was to g......more

Goodreads review by John on August 05, 2020

Review #22 of my 52 week book challenge: The New Rules of Sales and Service ⠀ David Meerman Scott delivers again with this book on, you guessed it, sales and service. In his typical no nonsense fashion, Scott gets right to the point so that his message isn't lost in translation. These books aren't me......more

Goodreads review by Antonio on July 18, 2019

New world. New rules. Here they are. David Meerman is the man to follow.......more

Goodreads review by Jerry on July 20, 2021

Enjoyed the perceptions and characterizations; applcable across many spectrums of Selling......more