The New Art of Ideas, Robin Landa
The New Art of Ideas, Robin Landa
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The New Art of Ideas
Unlock Your Creative Potential

Author: Robin Landa, Lorin Latarro

Narrator: Natalie Hoyt

Unabridged: 4 hr 45 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/08/2022


Synopsis

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.

A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:

- Goal-Your vision for the end
- Gap-The underdeveloped area that your idea fills
- Gain-The overall benefits of your goal

With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

Reviews

Goodreads review by Lori on October 12, 2022

One of the key elements that many influential people use is observation and Robin provides some great exercises as well as a list of ways to go about finding goals, building habits, and why it matters. We see the importance of being flexible and that you really need to do your research as there are......more

Goodreads review by Aaron on May 12, 2023

This book discussed the 3 Gs Method: Goal + Gap + Gain = Worthwhile Idea I found the most value in the Gap section. Here's my summary: Goal: When setting a goal, you don’t need to clearly articulate the goal for your thinking process to begin. You can start by noticing an opportunity and asking questi......more

Goodreads review by Tarah on November 03, 2022

The stories Landa shares are very interesting and the author did a great job of dissecting each creator’s mindset with her goal, gap, gain anatomy. I think that the first chapters felt very repetitive, but the final few chapters had a lot more substance. I think a podcast version of this book where......more

Goodreads review by Darya on November 01, 2022

The book presents a new (at least for me) concept of 3 Gs for generating and implementing meaningful ideas (goal, gao, gain). The method of shaping an idea this way is not necessarily new however it does sound efficient to follow. The peculiar part of the book are examples not only from business wor......more