The Naming Book, Brad Flowers
The Naming Book, Brad Flowers
List: $15.99 | Sale: $11.20
Club: $7.99

The Naming Book
5 Steps to Creating Brand and Product Names that Sell

Author: Brad Flowers

Narrator: Al Kessel

Unabridged: 4 hr 54 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/27/2020


Synopsis

NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Reviews

Goodreads review by Darya

All you need to know and the tool for brand and products naming in our modern world. The book is very practical and has plenty of exercises to start with your own company and brand names straight away.......more

Goodreads review by Phillip

The dream of starting a business has ups and downs. Often, one of the hard parts is picking a name that will stand out for all the right reasons. Brad Flowers has been there and helped others with the same issue. The Naming Book shares his method for naming businesses. Over the course of five steps,......more

Goodreads review by Jim

I thoroughly enjoyed reading this book. What's more, I now have pages and pages of name ideas. And what's more, I now have many ideas for new businesses! Sometimes the process of thinking about my next business led to many names (and then to the perfect name); sometimes the process of discovering a......more

Goodreads review by Ro

The book has excellent advice and worksheets to help you create creative names for most anything. Must read for someone who is having a hard time coming up with the right business name or a name for any products you want to sell.......more

Goodreads review by Ahmad

It is an excellent book that assisted us to help and create your brand name, corporate name or others name. The book is very helpful and give us step by step how to giving the name. Also, it's a practical book with worksheet. I love it.......more