The Capitalist and the Activist, Tom C. W. Lin
The Capitalist and the Activist, Tom C. W. Lin
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The Capitalist and the Activist
Corporate Social Activism and the New Business of Change

Author: Tom C. W. Lin

Narrator: Sean Pratt

Unabridged: 5 hr 24 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 01/11/2022


Synopsis

2023 Axiom Business Books Award Silver Medalist (Business Commentary)
2023 Nautilus Book Award Silver Medalist (Social Change & Social Justice)

This is the first in-depth examination of the important ongoing fusion of activism, capitalism, and social change masterfully told through a compelling narrative filled with vivid stories and striking studies.

Corporations and their executives are at the forefront of some of the most contentious and important social issues of our time. Through pronouncements, policies, boycotts, sponsorships, lobbying, and fundraising, corporations are actively engaged in issues like immigration reform, gun regulation, racial justice, gender equality, and religious freedom.

Despite corporate social activism being everywhere these days-witness how quickly companies and progressives united to oppose North Carolina's "bathroom bill" or support the Black Lives Matter movement-there has been no in-depth examination of the far-reaching consequences of this movement. What first principles should guide businesses' approaches? How should activists engage with businesses in a way that is most beneficial to their causes? What are potential pitfalls and risks associated with corporate social activism for activists, businesses, and society at large? Weaving studies and stories, Temple University professor of law, Tom C. W. Lin offers a road map for how we got here and a compass for where we are going as a nation of capitalists and activists seeking profit and progress.

Reviews

Goodreads review by Shelhorowitzgreenmkt on January 09, 2023

Lin urges coalitions between activists and capitalists. Since I’ve written four books on activist business success (most recently, Guerrilla Marketing to Heal the World), I’m very familiar (and agree) with that case. Lin covers some ground that I don’t. I appreciate his analysis of both sides’ streng......more

Goodreads review by Lisa on March 08, 2022

In the past several years we have witnessed a profound change in the business sector. When I was in college business was all about profits first, everyone get rich and do it quickly. Then the idea of corporate responsibility popped up and businesses jumped into social obligations. Not only did corpo......more

Goodreads review by Leslie on February 07, 2022

The Capitalist and the Activist by Tom C. W. Lin looks at the unification ion of activism, capitalism, and social change. The book offers an in depth look via research and stories that span business, entertainment, history, science, and politics of some of the most challenging and divisive political......more

Goodreads review by Lee on February 08, 2022

This book couldn’t have come at a better time. It has a timely subject matter and is well written and easy to read. The author gives a brief overview and how the corporate/activist bonding works. This part to me was extremely helpful and gave me a good frame of reference for current events. My only f......more

Goodreads review by Jennifer on August 30, 2022

As far as it goes, this is a decent book. It’s easy to read and the stories are engaging. I was hoping for a bit deeper analysis (and a little less naked shilling for particular sorts of corporate activism), but I’m pretty deep in this stuff already. A good primer, and a good way to frame the issues......more