The Big Data-Driven Business
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Book gives a very simplistic look at how data is being used by large companies. Most examples are marketing centric. Some of the more interesting examples such as Target's use of shopping data I've heard explained in other books with more technical detail and depth. Same for Netflix and Google as ex......more

The Big Data-Driven Business by Russel Glass and Sean Callahan give their perspective and examples around big data. This book was loaded with information. Here was what I will take away from this book: The most effective strategy to get a 360 view of what the customers and prospects are doing is for......more

Good overview of how data is driving the marketing profession to adopt new tools, processes, and approaches to business. Published in early 2015, by now as might be expected, some of the examples are out of date, but that doesn't take away from the message. Also, keep in mind this is an overview, th......more

I highly recommend this book to Marketers who wants to get their hands dirty on Big data. Glass and Callahan recognise that adopting these strategies may seem difficult; the first step, they say, is empowering IT to work directly with marketing to ensure on-demand access to the data stores and analyt......more

Not bad for a review if you don't know much about marketing, and in particular, digital marketing, in the modern day and age. However, the concepts are really very broad, and although you will broaden your understanding of what firms have done in applying digital marketing, you may still come out lo......more