The Best Story Wins, Matthew Luhn
The Best Story Wins, Matthew Luhn
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The Best Story Wins
How to Leverage Hollywood Storytelling in Business & Beyond

Author: Matthew Luhn

Narrator: Jonathan Todd Ross

Unabridged: 3 hr 56 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 05/28/2024

Synopsis

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

About Matthew Luhn

Matthew Luhn is a writer, story branding consultant, and keynote speaker with over twenty-five years of experience creating stories and characters at Pixar Animation Studios and beyond. Matthew's story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille, and other films and TV shows currently in development. Alongside his story work in Hollywood, Matthew also trains CEOs, marketing teams, directors, and other professionals on how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew attended the world-renowned Character Animation department at Cal Arts in Los Angeles and holds a BFA in illustration from the Academy of Art University in San Francisco. He currently resides in Oakland, California.

Reviews

Goodreads review by Janine on November 30, 2023

I bought this after hearing Matthew Luhn speak at a conference. Very inspiring to reflect on how certain Pixar movies came to being!......more

Goodreads review by Rozina on June 06, 2023

'𝑩𝒆𝒄𝒂𝒖𝒔𝒆 π’Šπ’ 𝒕𝒉𝒆 𝒆𝒏𝒅, 𝒑𝒆𝒐𝒑𝒍𝒆 π’˜π’Šπ’π’ π’‡π’π’“π’ˆπ’†π’• π’˜π’‰π’‚π’• π’šπ’π’– π’”π’‚π’Šπ’… 𝒐𝒓 π’˜π’‰π’‚π’• π’šπ’π’– π’…π’Šπ’…, 𝒃𝒖𝒕 π’•π’‰π’†π’š π’˜π’Šπ’π’ 𝒏𝒆𝒗𝒆𝒓 π’‡π’π’“π’ˆπ’†π’• π’‰π’π’˜ π’šπ’π’– π’Žπ’‚π’…π’† π’•π’‰π’†π’Ž 𝒇𝒆𝒆𝒍.' People are born storytellers, did you know that? Storytelling is what defines us humans and this is one of the most wonderful human traits, in my opinion. People crave stories be......more

Goodreads review by Laura on March 05, 2022

Definitely enjoyed this, especially the personal stories he includes. I’m looking forward to hearing him speak at our convention in a few months!......more

Goodreads review by Scott on October 03, 2021

Kind of like an extended Ted talk. Sort of light and fluffy with some nice anecdotes but it at times feels a little superficial and insincere. Maybe that’s me just looking at it through a cynical British Lens. Lot of Steve Jobs hero worship going on. If you’re looking for something more in depth for......more

Goodreads review by Anthony on May 30, 2024

Super Solid 4.5 As the author says several times, β€œThe most powerful person in the world will always be the storyteller.” He’s not wrong. And this extremely practical, engaging, entertaining, and full to the brim book of real world experience will no doubt help you in your quest to tell a better sto......more

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