The Art of the Start, Guy Kawasaki
The Art of the Start, Guy Kawasaki
4 Rating(s)
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The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Author: Guy Kawasaki

Narrator: Paul Boehmer

Unabridged: 6 hr 48 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 01/19/2009


Synopsis

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, and brand ambassador of Mercedes-Benz. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.


Reviews

Goodreads review by Quinn on April 15, 2011

Hmm... Pretty boring for a book that is suppose to light a fire. The real art of starting is starting, which I did, I just couldn't finish it.......more

Goodreads review by Charles on July 20, 2015

I'm utterly bewildered by the high ratings and rave reviews this book is getting. I'm not seeing anything that's new or thought-provoking from it and, instead, the book seems to hop randomly around the topic of startups without getting particularly deep into anything. A lot of it seems to be taken f......more

Goodreads review by Conrad on November 19, 2012

Not bad, but focused on a very niche market. The Art of the Start by Guy Kawasaki is subtitled "The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything." Unfortunately, that isn't entirely true, unless you consider reading only the chapters that pertain to you. The book does have a very......more

Goodreads review by Anita on August 20, 2011

I think this is one of the best startup books out there -- and Kawasaki's best book. But it's not a book for everyone. The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.......more

Goodreads review by John on March 17, 2012

A book by Guy Kawasaki is always a fun read. Kawasaki has a great sense of humor and is not afraid to speak his truth. The Art of the Start and Rob Adams' A Good Hard Kick in the Ass are two of my favorite books about the process of starting a company. Both authors speak their truth. Kawasaki has an......more