

The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
Narrator: Paul Boehmer
Unabridged: 8 hr 43 min
Format: Digital Audiobook Download
Publisher: Tantor Media
Published: 03/03/2015
Categories: Nonfiction, Business & Economics
Synopsis
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.