The 4 Forces of Growth
Defy the Odds and Keep Your Company Scaling

Why do some companies keep growing while others stall?Like pilots navigating turbulence, CEOs must handle the invisible forces that want to drag their companies down and learn to take advantage of the ones that keep them soaring. Drawing from three decades as a growth advisor to CEOs around the world, Kevin Lawrence explains how even exceptional leaders can become victims of their own success and reveals what it takes to keep a company on course.Filled with on-the-ground examples from real CEOs, The 4 Forces of Growth offers a clear path to achieving real, consistent, and scalable growth by harnessing a few simple tools and avoiding common pitfalls. Leaders will learn:• why organizations drift from growth without even realizing it,• how to spot early warning signs that a company is veering off course,• the hidden psychology that derails even the smartest leaders,• how to create a team and strategy that are truly geared for growth,• and what it means to be a growth-focused CEO.Clear, actionable, and direct, The 4 Forces of Growth is your guide to becoming a leader with impact far beyond the balance sheet, allowing you to keep evolving your company and leave a legacy that matters.Visit 4forcesofgrowth.com to download the free companion PDF that includes all the figures referenced in this book.