Tactical Transparency, John C. Havens
Tactical Transparency, John C. Havens
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Tactical Transparency
How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

Author: John C. Havens, Shel Holtz, Lynne D. Johnson

Narrator: Victor Bevine

Unabridged: 8 hr 52 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Synopsis

Tactical Transparency is based largely on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies. This book is written for those executives and professional communicators who are looking to learn about and create a transparency strategy for their organization in order to remain competitive. This book will: Help organizations determine their readiness for transparency and the steps that need to be taken to get ready Explain the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences Provide "how-tos" to show how a company can effectively communicate its transparency  Identify aspects of blog/new media netiquette--an important but often misunderstood part of engaging in transparency.

Reviews

Goodreads review by Steve on February 17, 2012

I recommend this book to anyone struggling with how to be transparent, whether from an organizational perspective, or just as an individual. Organizations around the globe have been committing to “transparency” in recent years. So much so that some have even view this as another word to be added to t......more

Goodreads review by Kristen on July 29, 2012

"I need to start by saying that I am not generally a fan of "business books," because they frequently seem to be pedantic, preachy and completely clueless about how things work (or don't) in the real world. This book is NOT like that! The book is chock-full of real-life situations and case-studies o......more

Goodreads review by Bill on January 03, 2009

According to John Haven's co-author Shel Holt "transparency is a requirement due to increased regulations and (has) become a key driver of new information and messaging for companies...transparency is both a strategy and a condition. In a nutshell transparency relates to information flow from the com......more

Goodreads review by Gareth on July 11, 2016

Web 2.0 is here for the crisis management team and transparency is now an expectation form most stakeholders and if you are not you will be forced to in a crisis. This book is definitely recommended reading for the crisis management practioner, I also know what 'punchcasting' is now......more

Goodreads review by Paul on February 22, 2009

Valuable insight into what it means for companies to communicate openly with their employees and customers. A great reminder that any successful relationship, whether it be personal or business, requires open, honest communication to succeed.......more

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