Socialnomics
How Social Media Transforms the Way We Live and Do Business

They key takeaways from this book are: 1.Businesses no longer control their brands, customers now own them. 2.Social media is about a two way conversation, not selling or advertising to the customer. The organizations that realize this are experiencing tremendous success while many caught measuring ma......more

Erik Qualman, in taking on a relatively new field, does a commendable job in laying out what social networking and social media are all about, something few people -- other than those who study it -- can really wrap their heads around. Likewise, because the subject matter is something that's probabl......more

My review: Twitter, facebook, blogging, where is this all taking us? How could we take an advantage of this new inexpensive opportunity to expand business, market, awareness (you know name it). Social media had become a huge part of my life and many others. Therefore it is a great marketing opportunit......more

Best takeaways from the book - Gave example that bp could have managed the crisis better by pointing the finger at itself rather than have someone pointing at them. For the younger generation, there will be a shift towards mobile consumption, paving the way for an always on world. Blogs are one of th......more

Eric Qualman, an experienced former internet marketer for some of the largest brands, brings to the forefront what every business should know- the importance of social media in today's modern economy. Socialnomics is a passionately written case for social media and shows how social networks have cha......more