Shoptimism
Why the American Consumer Will Keep on Buying No Matter What

Shoptimism was a book touted on NPR and by my boyfriend, how could I turn it down? After a decent wait it arrived, and the boyfriend dispensed with it in a week. This, then, was going to be a good time: if it isn't extremely well written and diverting, then the boyfriend cannot be bothered. Lee has w......more

This was published 10 years ago, so some of the research is out of date, and some ofthe suppositions about what tools shoppers might use in the future have proved humorously inaccurate. However, this book is thoroughly researched, with lots of information about how marketers market and why buyers bu......more

Overlong discussion of various studies, personal observations, etc. re consumer psychology. There were a few interesting tidbits on marketers' exploitation of anchoring effects in pricing and such, but...... (a) extremely leisurely pace -- never settles for "some people buy things they don't need bec......more