Sandler Success Principles, David Mattson
Sandler Success Principles, David Mattson
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Sandler Success Principles
11 Insights that Will Change the Way you Think and Sell

Author: David Mattson, Bruce Seidman

Narrator: Sean Pratt

Unabridged: 3 hr 4 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/20/2018


Synopsis

Discover the 11 insights that will change the way you think and sell.

Improve performance through self-awareness and relationships. Mattson and Seidman—C-level executives at Sandler Training, a world leader in sales training—focus readers on the 11 core principles that can reshape identity and promote professional growth. The Sandler System reveals the insights necessary to shift your own beliefs, behaviors, and attitudes to match those of the highest-earning, most successful sales representatives.

Excel at selling by overcoming the root causes of negative behaviors. Using the framework of Transactional Analysis the study of communication and its effect on human development and relationships-readers will understand how they arrived at the results, good or bad, that they have had up until now. Readers will learn

● Why self-control is a powerful weapon, and how it creates predictably lucrative relationships.

● How to don their armor going into battle, and when to relax in their own castle.

● How to leave their "inner child" in the car during sales calls.

Reviews

Goodreads review by Jim on July 22, 2019

Okay. Read in one siting.......more

Goodreads review by Mr. on November 23, 2017

Very easy read and makes some easy to understand points about how our upbringing affects how we sell and buy. It focus on the three voices in our head, the child, the authoritative parent and the nurturing parent. In sales we have to be a aware of what voice the buyer is using and make sure we match......more

Goodreads review by Boukman on July 16, 2022

It was a cool read, he shared some cool ideas and concepts around sales.......more

Goodreads review by Justin on January 20, 2013

I read this to prepare for a Sandler bootcamp as part of a new business development job I am taking on. I really like adding structural ideals to sales and I definitely buy-in to the concepts explained. I very much enjoyed thinking about the psychology of selling from both the salesperson's and the......more