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Sales Engagement
How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
Author: Mark Kosoglow, Max Altschuler, Manny Medina
Narrator: Walter Dixon
Unabridged: 5 hr 29 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 05/28/2019
Categories: Nonfiction, Business & Economics, Sales & Marketing
Synopsis
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
● Find common factors holding your sales back—and reverse them through channel optimization
● Humanize sales with personas and relevant information at every turn
● Understand why A/B testing is so incredibly critical to success, and how to do it right
● Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
● Find common factors holding your sales back—and reverse them through channel optimization
● Humanize sales with personas and relevant information at every turn
● Understand why A/B testing is so incredibly critical to success, and how to do it right
● Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.
