Problem Hunting, Brian Long
Problem Hunting, Brian Long
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Problem Hunting
The Tech Startup Textbook

Author: Brian Long

Narrator: Stephen Bowlby

Unabridged: 6 hr 12 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/28/2023


Synopsis

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: finding and testing product market fit; creating and refining your product; selling and marketing your new solution; hiring your team and building your culture; mobilizing financial, legal, and compliance functions; and pitching investors and securing funding.

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.

Reviews

Goodreads review by Jung on August 21, 2024

Building a successful tech startup is a journey that demands more than just a good idea. Brian Long's "Problem Hunting" serves as a practical guide for turning an innovative concept into a profitable business. The book dives into the essentials of entrepreneurship, focusing on the importance of solv......more

Goodreads review by Shahzad on August 20, 2024

Summary: Effective recruitment processes are critical to assembling an exceptional team that drives the company's vision forward. Key marketing strategies that address customer problems and encourage engagement are fundamental for growth. Mastering sales and customer service is vital for sustaining g......more

Goodreads review by Rood on August 21, 2024

Read on 81inklist. It is an interesting approach for a start-up to invest a lot of money in personnel and sales. You can do it that way, but you don't have to. I haven't heard such approaches from all the big start-ups, only from those where there was nothing behind the product.......more