Platform, Cynthia Johnson
Platform, Cynthia Johnson
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Platform
The Art and Science of Personal Branding

Author: Cynthia Johnson

Narrator: Cynthia Johnson

Unabridged: 6 hr 34 min

Format: Digital Audiobook Download

Published: 02/05/2019

Synopsis

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
 
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Reviews

Goodreads review by Eustacia

I’m not sure how I heard about this book, but apparently, I wanted to read it enough that I placed a hold for it at the library for when it publishes. On a separate note, how cool is it that Overdrive will let you place holds on books before they come out? Platform is supposed to be about the art and......more

Goodreads review by Nopadol

I love this book. It was written from someone who actually did it so it is so practical. Although I found that it's a bit lengthy but it is still very useful if you want to build your personal brand.......more

Goodreads review by Walter

I really enjoyed this book - one of the best books I have read on personal branding. For a start, I liked the author's take on personal branding: "Personal branding is not about packaging yourself to sell yourself. It is about bringing focus to your actions so that the right kind of people can find y......more

Goodreads review by Vasco

The bad: Half of the book is made of good, simple points, such as branding being about authenticity and not packaging, but the other half is random filler, ranging to a mention of game theory and the prisoner's dilemma, which although excellent as a though exercise are useless in branding, to a very......more

Quotes

“Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.”
—Seth Godin, author of This Is Marketing 
 
“Johnson has created what will become a ‘go-to’ bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million.”
—Plastic Jesus, street artist
 
“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.” 
—Dr. Mark Goulston, author of Just Listen 
 
“Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book.”
—Setema Gali, Super Bowl champion and author of Winning After the Game

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