No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd

Dan Kennedy's book can be summed up in four words: Good strategies, questionable principles. The book, despite its numerous claims to the contrary, is clearly written for the rich white straight male. While it provides a lot of useful information about the psychology and the behavior of the affluent......more

Every so often a book comes along that has an interesting title or the promise of some great insight, yet once you open it up it is a bit too easy to put down thanks to its style or approach. This is one such book, sadly, as the concept is interesting – how you can market your company’s products or s......more

This was a brilliant read - written in true 'NO BS' fashion as with all Dan Kennedys genius work and books... Some may disagree with its harsh principles , but they are true and it really helped broaden my mind and help me see how should position my business , think outside the box - to the massive a......more

Have you ever wondered why anyone would be willing to pay $14,000 for a watch when there are perfectly good alternatives on Groupon for like...$12 bucks? Not only that, but have you ever wondered how someone could afford to spend such an obscene amount of money on something so ubiquitous as a watch? W......more

This was an awesome book. Dan Kennedy definitely outlines a lot of psychology around marketing and selling to the affluent and I have a lot of stuff I've underlined and taken away from this book. It really goes into detail about how you need to market differently than an average product to the masses......more