No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (4th Edition, Revised)

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.

However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.

In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:

● Use ten surprising emotional buy triggers the affluent find irresistible

● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable

● Use Kennedy's Million-Dollar Marketing System—a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

● And more