Marketing, Brian Tracy
Marketing, Brian Tracy
2 Rating(s)
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Marketing
The Brian Tracy Success Library

Author: Brian Tracy

Narrator: Brian Tracy

Unabridged: 2 hr 55 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 12/01/2014


Synopsis

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford—and give it to them—you will achieve outstanding results.

This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy’s trademark wisdom, you’ll discover how to:

• Build your customer base

• Set yourself apart from the competition

• Answer the three crucial questions about any new product or service

• Leverage market research and focus groups to fuel better decisions

• Fulfill a basic emotional need for buyers

• Determine the correct price point for your offerings

• Become truly customer-focused

• Make the most of your distribution channels

• And more

Packed with practical strategies, this little book shows how to dominate your market in a big way.


About Brian Tracy

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He is the top selling author of over forty-five books that have been translated into dozens of languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.


Reviews

Goodreads review by Wiktoria on June 16, 2023

Nauczyłam się z tej książki więcej o marketingu, niż przez 30 godzin zajęć na studiach.......more

Goodreads review by Indra on October 02, 2022

It summarizes all essentials of marketing!......more

Goodreads review by Nazmus on February 14, 2021

Basic concept and Analysis of some big company’s marketing strategy to show the reason behind their success are discussed in the book. My personal opinion. People can't be successful by just copying other's strategy rather they have to find their own.It teaches a lot of thing, But most of them shoul......more

Goodreads review by C. on December 21, 2018

Me siento motivada y renovada luego de terminar este pequeño libro, tengo un buen tiempo de sentirme vacía referente a creatividad en mi negocio y he buscado ayuda donde siempre he logrado encontrarla - Libros. Quiero comenzar bien este 2019 y salir de mi zona de confort, he tenido mi cucharadita de......more

Goodreads review by Carlos on June 27, 2023

"Cuando conozcas las fortalezas y debilidades de tus productos y servicios, y conozcas las fortalezas, debilidades y acciones probables o comportamientos de tus competidores, prevalecerás en cien batallas". Condensado pero muy buen referente en el área de mercadotecnia tan importante en todas las emp......more