Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History

Confession: I didn't finish this one. It's kitchy, for sure, but unless you know nothing about marketing this book isn't going to be that helpful. It's interesting background on the Dead and it's mildly amusing to see what parallels David Meerman Scott draws between the band and brilliant marketing......more

This is a fun read that truly shows the genius of this 60's band when it comes to being in the forefront with marketing and branding.......more

Of course I give 5 stars! Co-authored by my husband and translated into Japanese by MEEEEE.......more

Voy a intentar ser lo más justo posible con este libro. El otro día escuché una charla entre Rick Rubin y Brian Eno. En un momento de la conversación Brian Eno apuntaba como uno de los factores de un potencial éxito el pensar que podrías haber hecho tú eso mismo, pero sin embargo no lo hiciste. Este......more

I read this because not was on Seth Godin's 10 books to read list. While it was fine -- it is very dated. Most of the practical examples of the principles are applicable to the early days of Web 2.0. Most of us have heard this before. Sure the Grateful Dead did a lot of what we do in modern marketin......more