Mad Women, Jane Maas
Mad Women, Jane Maas
List: $16.99 | Sale: $11.89
Club: $8.49

Mad Women
The Other Side of Life on Madison Avenue in the '60s and Beyond

Author: Jane Maas

Narrator: Coleen Marlo

Unabridged: 5 hr 33 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 02/28/2012


Synopsis

Mad Women is a tell-all account of life in the New York
advertising world of the 1960s and '70s from Jane Maas, a female
copywriter who succeeded in the primarily male environment portrayed by
the hit TV show Mad Men.

Fans of the show are dying to
know how accurate it is: did people really have that much sex in the
office? Were there really three-martini lunches? Were women really
second-class citizens? Jane Maas says the answer to all three questions
is unequivocally yes. And her book, based on her own experiences and
countless interviews with her peers, gives the full stories, from the
junior account man whose wife nearly left him when she found the copy of
Screw magazine he'd used to find "entertainment" for a client,
to the Ogilvy & Mather agency's legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned
intact. Wickedly funny and full of juicy inside information, Mad Women also
tackles the tougher issues of the era, such as equal pay, rampant
jaw-dropping sexism, and the difficult choice many women faced between
motherhood and their careers.

About Jane Maas

Jane Maas, a creative director at Ogilvy & Mather and subsequently chairman of the Earle Palmer Brown agency, is a strategic and creative consultant and conducts sessions for the Association of National Advertisers on how to get more effective advertising. She is the author of Adventures of an Advertising Woman.


Reviews

Goodreads review by Tammie on November 26, 2012

It took me a long time to get around to watching Mad Men. After 3 weeks of watching at a near addicting pace (Jon Hamm, late nights...sigh)I finished it and experienced a severe case of withdrawal. I need more! Where is season 5, Netflix?!?!?! Last Tuesday I was browsing through the library and this......more

Goodreads review by Mary on March 03, 2013

Jane Maas wore me out with her "Egocentric and I was such a pioneer" prose. I found some of her account of life as a working mother in the '60's interesting but it was all too self congratulatory and self indulgent for my liking. She's derisory at times about women who chose to leave the workforce a......more

Goodreads review by Bunny on July 07, 2014

I'm disappointed that there are so few reviews of this book on GoodReads. I was utterly charmed by it. I love advertising. I think I always have, without realizing it. I vividly remember the first commercial that stuck with me. For those who remember it, all I need to say is, "Cha-ching!" Who knew tha......more

Goodreads review by Jennifer on June 07, 2012

I found this remarkably lacking in both substance and new information. There were occasional moments of inspired story-telling, but for the most part it read as if the writer was jumping up and down shouting "Me, too! Me, too! I braved the 60's in advertising, too! Over here!". This might have been......more