How to Write Copy That Sells, Ray Edwards
How to Write Copy That Sells, Ray Edwards
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How to Write Copy That Sells
The Step-By-Step System for More Sales, to More Customers, More Often

Author: Ray Edwards

Narrator: Ray Edwards

Unabridged: 4 hr 11 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 08/06/2019

Synopsis

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash—including copywriters, freelancers, and entrepreneurs.

In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

About Ray Edwards

Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times bestselling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (coauthors of Chicken Soup For the Soul), and Jeff Walker (author of Launch).

Reviews

Goodreads review by Brittany

I was directed towards this book for my Copy and Content Writing class and it was helpful in a multitude of ways. I am coming to copy as a beginner and didn't really understand what the difference was between it and content writing before reading this book. This had a lot of great tips and was forma......more

Goodreads review by William

Great overview of how to write sales copy. Note this is particularly written for people writing large sales pitches, and not as useful for snippets like Facebook ads etc, unless they are part of an overall lead flow. That said, you could use bits and pieces from this to build out shorter ad copy, bu......more

Goodreads review by Ruchil

Notes Chapter - 1 : Selling without being Daley’s Selling is just the transfer of feelings. Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. PASTOR framework “P” IS FOR PERSON, PROBLEM, AND PAIN It’s a psychological principle identified by marke......more

Goodreads review by Melissa

This book is in serious need of an editor.......more

Goodreads review by Jay

It has all the basics of copywriting, but I hate to say it, mirrors all the other cheap copy guides in the Online Marketing space. I liked some parts, and were unique, but on avg pretty repetitive and kind of derivative of many other copy books based on copywriting front eg 1920s to 1940s "With these......more

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