Hello, My Name is Awesome
How to Create Brand Names That Stick

This book makes a lot of good points, and it's pretty clear to me that the overall process and exercises described are a much better approach to branding than pretty much anything I've ever seen or heard of before. That said, I have to take some major points off because it also seems oddly opinionate......more

Good book that gives you some principles to think about when coming up with a brand name. The main philosophy in the book (shortened to SCRATCH) is to avoid: 1) Spelling Changes (using non-conventional spelling that makes it hard for people to find you) 2) Copycat: Using a similar style or naming con......more

Hello My Name is Awesome Alexandra Watkins 2019 4.5 stars How did you name your business? After yourself? After your favourite food? Perhaps a pet, like a dog, cat or hamster? How about if you went with AWESOME instead? This book explains the do’s and don’ts of naming your business. The author presents......more

This book is helpful in understanding how important a brand name is and how to identify good ones versus bad ones. The best part is: it's super short. At only about 100 pages, I tore through it in less than 2 hours. That being said, the book isn't as magical as the title implies. Sure I might be bette......more

Cool book, easy and fun to read.......more