Getting China and India Right, Anil K. Gupta
Getting China and India Right, Anil K. Gupta
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Getting China and India Right
Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Author: Anil K. Gupta, Haiyan Wang

Narrator: Stow Lovejoy

Unabridged: 8 hr 18 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Includes: Bonus Material Bonus Material Included


Synopsis

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population.  This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Reviews

Goodreads review by Tracy on February 21, 2022

Ok book giving good overview of these two regions, however the content is getting dated and most of this is a given at this point since it was written in 2009 and much has changed since then......more

Goodreads review by Joel on March 01, 2013

For anyone with a business interest in China or India, this is a great book. Getting China and India Right resonates because getting China and India wrong is easy and common. Both of these markets offer immense potential for expansion, cost-cutting, and innovation, but like most opportunities, succe......more

Goodreads review by Ayako on April 02, 2012

listened to it in audiobook. - india is ?? years behind china - india has some advantages such as english skills In later part, the author mentioned the education system in asian countries, that they put stress on route memorization. -- maybe so. In developed countries, education focuses on communicati......more

Goodreads review by Josh on March 11, 2015

If you're going to do business in either of these countries this a good read, but it shouldn't be your only read. A good introduction, perhaps.......more

Goodreads review by Yusseppie on March 30, 2011

see review......more