For the Win, Revised and Updated Edit..., Dan Hunter
For the Win, Revised and Updated Edit..., Dan Hunter
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For the Win, Revised and Updated Edition
The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition

Author: Dan Hunter, Kevin Werbach

Narrator: Michael Butler Murray

Unabridged: 4 hr 22 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/24/2024


Synopsis

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.

Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do.

Discover the successes—and failures—of organizations that are using gamification:

● How a South Korean company called Neofect is using gamification to help people recover from strokes

● How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking

● How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash.

Reviews

Goodreads review by Manny on July 22, 2013

[The bank from Mary Poppins. THE OLDER MR DAWES, surrounded by the other members of the Board, confronts MICHAEL, JANE, MR BANKS, BERT and MARY POPPINS herself] THE OLDER MR DAWES: Tell me, young fellow, what are you planning to do with your tuppence? MICHAEL: Feed the birds! DAWES: Fiddlesticks! Spend......more

Goodreads review by Khurram on December 29, 2022

Adolescence of gamification An excellent book. I have recently finished the Gamification course run by Kevin Werbach, and the book was recommended as further reading. For me, having done the course, it is a great reminder to the material and a great way to have the materials as a reference nice that......more

Goodreads review by Nate on May 06, 2013

I read this book while taking a Coursera class on gamification with half of the author team, Kevin Werbach. The course was much more interesting, better paced, and contained interviews with notable gamification experts. Beyond the content, Professor Werbach is charismatic and speaks easily and intel......more

Goodreads review by Michael on November 28, 2012

For the Win How Game Thinking Can Revolutionize Your Business is a nice survey by Kevin Werbach and Dan Hunter on the topic of gamification. I see this book as a nice follow-up of the groundbreaking work of Jane McGonigal (Reality Is Broken Why Games Make Us Better and How They Can Change the World)......more

Goodreads review by Poonam on March 04, 2014

This book is about how to implement gamification to one's business systems. Gamification has been defined as use of game elements and game-design techniques in non-game contexts. The book is divided into six lessons, referred to as levels. 1. Getting into the game: An introduction It talks about three......more