Foghorn, Vicki DeArmon
Foghorn, Vicki DeArmon
List: $19.99 | Sale: $13.99
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Foghorn
The Nearly True Story of a Small Publishing Empire

Author: Vicki DeArmon

Narrator: Vicki DeArmon

Unabridged: 10 hr 13 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 04/01/2025


Synopsis

The heyday of small press publishing in San Francisco lives again

This is the never-before-told story of a unique time in San Francisco as well as in book industry history, when Bay Area small presses—armed with arrogance and personal computers—took the publishing field. At Foghorn Press, Vicki Morgan was an ambitious woman publisher, young and brash, coming-of-age while quixotically building a book publishing company from scratch with her eccentric brother to help.

As part of their optimistic Morgan heritage, the siblings strive to grow Foghorn Press with no capital, 100-hour work weeks, cheap beer, irrepressible belly laughs, and no book publishing experience. They assemble a cast of preposterous authors and resistant staff while surviving a drunken ex-husband, a con artist, calculating distributors, a fleet of good ol' boys, terrible cash flow, and their own differing aspirations. Books are brought to market and miraculously sell from their offices in the Boiler Room. Foghorn is soon a resounding success with sales, media, acclaim. But in the end, there are costs, to relationships, to family, and maybe even to the truth.

Reviews

Goodreads review by Lorraine on February 02, 2025

A “nearly true” memoir that reads like the very best of novels While I find some memoirs dry and didactic, others like overwrought diaries, and still some that bombard with enough minutia to become eye-rolling, the very best of the genre pulls you in, holds you there, and takes you on a roller coaste......more

Goodreads review by Kate on January 20, 2025

Foghorn tells the story of the rise and fall of a Bay Area small press in the era when the West Coast decided to take on the East Coast's dominance in the field. It's also the story of a sibling relationship - that hybrid playground/battlefield where our skills for navigating adult relationship are......more

Goodreads review by Jean on February 18, 2025

Anyone who thinks publishing won't break your heart must read this memoir. Vicki DeArmon is the real deal, and she opens her heart on these pages, detailing the triumphs and the bigger debacles, the broken hearts, the losers she met, and the good guys. Small business owners will find solace in Vicki......more

Goodreads review by Lora on April 01, 2025

Vicki DeArmon, Sibylline Press Publisher, now takes up her pen to write Foghorn, a “nearly true” memoir about starting a publishing business with her two brothers. DeArmon deftly portrays a story of familial love, warts and all. She details the entrepreneurial exhilaration of building a publishing b......more