Flying for Peanuts, Frank Lorenzo
Flying for Peanuts, Frank Lorenzo
List: $24.99 | Sale: $17.50
Club: $12.49

Flying for Peanuts
Tough Deals, Steep Bargains, and Revolution in the Skies

Author: Frank Lorenzo

Narrator: Asa Siegel

Unabridged: 13 hr 6 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/29/2024


Synopsis

Frank Lorenzo is the epitome of the American dream. A first-generation American and entrepreneur, Lorenzo started an airline advisory business in his mid-twenties and ultimately rose to control the largest fleet of airplanes in the free world.

Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. From there, Lorenzo became CEO of Continental Airlines, a large loss-making west coast airline at the time.

This airline business memoir gives a play-by-play of the high-stakes negotiations that got Lorenzo there, including faceoffs with Carl Icahn and a chapter devoted to selling the Eastern Airlines Shuttle to Donald Trump, soon to become the doomed Trump Shuttle. It details Lorenzo's competition with upstarts like Southwest Airlines and the clashes with unions that led Fortune's to name him one of "America's toughest bosses," along with accolades from his employees.

Flying for Peanuts is for anyone interested in the American airline industry and anyone wanting to apply a trailblazing executive's lessons for their own career success.

Reviews

Goodreads review by Rob on December 27, 2024

As a retired Naval Aviator and ex-corporate banker, I have a very strong interest in the airline industry, the competitive strategies of the airlines combined with their financial condition and performance. Reading about Frank Lorenzo's life's journey from Harvard Business School to the ultimate own......more

Goodreads review by I on December 26, 2024

Very interesting read, but given how controversial he was, wish author was more introspective/down to earth.......more