ESPN The Company, Anthony F. Smith
ESPN The Company, Anthony F. Smith
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ESPN The Company
The Story and Lessons Behind the Most Fanatical Brand in Sports

Author: Anthony F. Smith, Keith Hollihan

Narrator: L J Ganser

Unabridged: 8 hr 18 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Synopsis

So, how did the ESPN we know today succeed? Thirty years ago, ESPN may have been the biggest sports story not to make the front page, but the even bigger story, a story that remains untold, is how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. The best organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, youre going to get better organizational performance and engender higher levels of commitment and sweat. Sweat isn't just on the screen at ESPN, it's a part of the everyday hard work at the company. Readers will learn about: The engaging beginning of ESPN- from underated startup to major industry player The strength of the sports-fanatic corporate culture at ESPN. Innovative leadership that blurs the lines between work and play. Expansion of the brand Insider stories This book explores the dedication to excellence, and most importantly sports, that makes ESPN a success.

Reviews

Goodreads review by Kelsey on September 23, 2019

If you're a sports fan, you'll probably enjoy this book. Using the founding and evolution of ESPN, the book showcases general business principles. For many, this might be a much more interesting way to study these kinds of things - and there are lots of fun anecdotes about the company sprinkled thro......more

Goodreads review by Christopher on July 12, 2012

I read a lot of these "corporate biography" things, and this one misses the mark. It hits the highlights, but doesn't go into any significant detail about any of the major accomplishments and industry paradigm shifts with which ESPN is routinely credited, such as the evolution of the subscription-fe......more

Goodreads review by Daniel on January 05, 2011

Absolutely toes the company line, reads like the kind of book that the marketing execs at Disney wanted the author to write. One day, someone will write the definitive book about ESPN which will include the good, bad, serious and wretchedly hilarious tales that have become urban legend about the pla......more

Goodreads review by Daryl on April 04, 2014

ESPN is my favorite cable channel by far and this book did an excellent job of detailing the history of the company from the early 1970's til the turn of the century.......more

Goodreads review by Man on August 27, 2010

Good book for beginners about ESPN's origins......more

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