Data Driven, Jenny Dearborn
Data Driven, Jenny Dearborn
List: $12.99 | Sale: $9.10
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Data Driven
How Performance Analytics Delivers Extraordinary Sales Results

Author: Jenny Dearborn

Narrator: Elizabeth Lundy

Unabridged: 4 hr 50 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/08/2022

Includes: Bonus Material Bonus Material Included


Synopsis

Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data and analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function. 

Reviews

Goodreads review by Lucas on March 21, 2023

This book is a concise and satisfying effort that will welcome everyone to the world of (Data Analytics applied to) Sales, rediscovering what Sales could mean-even for those to which the mere thought of selling frighten or bore them to death. Everyone should read this book before saying NO to sales-r......more

Goodreads review by Helen Blunden on March 18, 2017

Excellent book that explains how to use data to analyse business performance gaps and design appropriate business solutions such as process changes or training to close them.......more