Copycats and Contrarians
Why We Follow Others... and When We Don't

I think what Michelle Baddeley is trying to do with this book (or more likely the publisher with its positioning) is to recreate the success of Daniel Kahneman's Thinking Fast and Slow, and it may have been possible with this topic - but this is certainly not the book to do it. Various recommendatio......more

It must be said that this book has an interesting idea behind it, even if that idea is cloaked in bogus evolutionary thinking.  Even with this, though, there is something quite entertaining at the core of this book, and that is a tension between wanting to praise contrarians while also recognizing t......more

Overall, an excellent look into the economic, social, and psychological reasons why people decide to follow the herd and why some don't (though it could be argued that contrarians are really just choosing to follow a different herd). The chapter on mavericks was very interesting, as were the section......more

看完心得： 和上星期看完潛意識雷同 但作者有小部分不盡然是正確⋯公共人物，社會上財團，集團控制全球也不能揭露…所以只能和其他書一樣：無止境的丟二元思考，思維，對立去迫讀者接受我們現在認為只有對與錯的思維 標新立異類的人作者沒有帶出的就是他們知道真相擁有足夠的自我判斷力…知識充足 而追隨者不是只有追隨社群安全，其實作者又忽略了很多個體戶對知識的不追隨，而產生的缺乏安全感⋯⋯ Author did not reveal the truth about corporate totalitarianism, commercialism...invisible hands that control the wor......more