
China's Next Strategic Advantage
From Imitation to Innovation
Author: Bruce McKern, George S. Yip
Narrator: Derek Perkins
Unabridged: 10 hr 2 min
Format: Digital Audiobook Download
Publisher: Tantor Media
Published: 05/10/2016
Categories: Nonfiction, Business & Economics, Management & Leadership
Synopsis
In China's Next Strategic Advantage, experts George S. Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets, and all Western businesses should prepare for disruption from their new
competitors.


