Buying In
The Secret Dialogue between What We Buy and Who We Are

Much more than a simple, cocktail party business book -- it's an attentive, subtle and entertaining meditation that not only uncovers the latest trends in buying, selling and marketing but also pushes readers to consider larger questions beyond these subjects. Personally, since finishing the book, I......more

I thoroughly enjoyed reading this book. As a small biz owner I am often looking for ideas on how to advertise or spread the word about what I do without being unauthentic to who I am and what I do and what my overarching biz and cultural goals are. This book didn't provide me with ideas on how to ad......more

I enjoyed this for the discussion of ideas and stories of colorful characters, though it sometimes felt a little light on substance, especially Part One. I identified hard with the author, who at one time saw himself as very different from the average consumer influenced by marketing and personally......more

Published back in 2008, this book remains shockingly relevant. The phenomenon that Walker dubs “murketing” (in which companies create buzz and advertising basically using reality TV editing tactics and word-of-mouth influencers) is still very much with us. What was once murky has maybe cleared up a......more

Consumerism Explained (sort of) I hardly ever rate a book five stars. The book must have really rocked my world in some way. This was a “PrettyGood” book, a concept he discusses. It was written in 2007, so no doubt much has changed, but many of the people and methods of consumerism are still alive an......more