Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing

A fascinating glimpse into the marketing sneakiness. If even 20% of this stuff is real, the mind is truly dark. Q: Bundling minimizes pain. (c) Q: ...for many consumers, the credit card takes the pain (quite literally, from the standpoint of the customer’s brain) out of purchasing. Pulling cash out of......more

I'll try to keep this short and as robust as possible. If you're new to Neuromarketing and it's concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he......more

The style of this book is basically identical to "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein and Cialdini. He gives the bottom line of a particular research study, then demonstrates how marketers can use that research to make their offers more persuasive. As a data-driven market......more

The essential thought of this book is Neuromarketing yet the writer call it has "More intelligent Marketing". Proof from more than 150 exploration studies, clarifying in a reasonable, down to earth and brief way how each of these outcomes were picked up by seeing how the customers brain functions an......more

Easy reading, lots of examples and takeaways that are usable and make you think. Very cool read even if you don't work in marketing.......more