Black STILL Matters in Marketing, Pepper Miller
Black STILL Matters in Marketing, Pepper Miller
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Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Author: Pepper Miller

Narrator: Allyson Johnson

Unabridged: 6 hr 40 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 12/18/2018

Synopsis

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

About Pepper Miller

Pepper Miller founded The Hunter-Miller Group (HMG), a leading-edge market research and strategic planning firm. Since 1985, HMG has provided real insights that have helped Fortune 500 companies effectively and positively market their brands to black Americans. Some of these corporate clients include American Airlines, Allstate, General Motors, General Mills, GlaxoSmithKline, Ford Motor Company, Johnson & Johnson, PepsiCo, Procter & Gamble, Toyota, and the Chicago Symphony Orchestra.

With Herb Kemp, Pepper coauthored What's Black About It?: Insights to Increase Your Share of a Changing African-American Market, which many consider to be the most important book of insights about African American cultural marketing. She served as a research consultant for the largest study about African Americans to date; the Black America Today segmentation study-commissioned by Radio One and conducted by Daniel Yankelovich.

In July 2007, Pepper received the Target Market News MAAX Award for Research Executive of the Year.

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