World Wide Rave
Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

What to take from this book: build an online presence so people can find you, engage with your audience, create interesting content, share it for free, and you too could create a World Wide Rave. If you want some inspiration, google "viral marketing success stories" or something of the sort, and che......more

2009, but not out of date ideas about marketing in the mobile communication era.......more

This book is easily digestible and is great for someone looking for a social media pep talk. I do think, however, that he oversimplifies the issues and takes the 'anyone can and should be doing this' argument too far. I also disagree with his argument that musicians would have been better served by......more

If you're at all familiar with social media and the marketing concept, it's unlikely you'll find anything new in World Wide Rave. However, if you're a businessperson who's just getting started, this book might be just the ticket; it's easy to understand and it's filled with interesting, real-life ex......more

Scott does a great job of story telling in this book, relating a number of examples of how companies are using the viral power of the Internet to create a following for their products and services. Most of the examples are of big company strategy, which as an entrepreneur I found a little hard to re......more