Virus of the Mind, Richard Brodie
Virus of the Mind, Richard Brodie
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Virus of the Mind
The New Science of the Meme

Author: Richard Brodie

Narrator: Richard Brodie

Abridged: 4 hr 36 min

Format: Digital Audiobook Download

Publisher: Hay House LLC

Published: 11/06/2009

Synopsis

Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.

Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever growing government bureaucracy.

Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing issues relating to memes.

About The Author

Richard Brodie is best known as the original author of Microsoft Word. His self-help book, Getting Past OK, is an international bestseller. His groundbreaking book on memes, Virus of the Mind, spent 52 weeks on the Amazon.com Hot 100 and is used as a text in many college courses. An accomplished speaker, Richard has appeared on dozens of television and radio shows, including The Oprah Winfrey Show..Richard continues to pursue wide and varied interests, which he occasionally blogs about at: www.liontales.com.

Reviews

Goodreads review by tomlinton on June 05, 2009

I regard most of these books as extended essays and as such deserve a lower rating since much or all of the material is filler but if you are not aware of the definition and the concept of the meme this is a good place to start The overall premise is you can't avoid their influence but you can learn to spot......more

Goodreads review by Jon on July 22, 2011

Going to have to re-read this one, I have some serious gripes with it that I can't quite articulate yet. On the whole it was a good read, some really useful information, but also a few parts that really set off my bullshit detector. Should have taken better notes. Among the claims this book makes th......more

Goodreads review by Michele on September 23, 2010

A great read, and certainly makes you think about where your own 'ideas' and beliefs actually come from - who planted those, and do they really serve you? It's made me have a really good close look at the basics like, why do I eat this, why do I live life according to this particular routine? Has gi......more

Goodreads review by Cassandra on July 20, 2011

This was an intelligent book. Unfortunately, I did not feel that it brought any new "memes" to the table. I got bored reading information that was not at all new, even though the author presented it in an entertaining manner. I would have better spent my time washing my hair.......more

Quotes

“Brodie is infectious, indeed, but hisvirus breeds truth. Those who ingest this book are at great risk of seeing how things really are.”
— Douglas Rushkoff, author of Media Virus! and Nothing Sacred

“This isn’t a book—it’s a mental adventure. Virus of the Mind stimulates, educates, and awakens you to what really happens to the things you see and hear. Buy it and study it.”
— Jeffrey Gitomer, author of The Sales Bible

“The true earmark of genius is taking a complex concept and making it simple (for people like me) to understand and, far more importantly, utilize. If the meme truly is fundamental to behavior (child imitates child, child imitates adult, world leader imitates world leader . . . ), then all of us need to spread memes with much greater intention—and care! Brodie’s humor makes this book a fun, absorbing, educational, and at times controversial read. Pick up this book, then give it to someone you love and you will spread a truly valuable Virus!”
— Kevin Hogan, Psy.D., co-author of Irresistible Attraction and author of The Psychology of Persuasion

“Virus of the Mind can do for memetics what Carl Sagan has done for astronomy and astrophysics with Cosmos.”
— Elan Moritz, Ph.D., director of the Institute for Memetic Research

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