Upside
Profiting from the Profound Demographic Shifts Ahead

This book is very well written and the author's style is interactive. It constantly engages the reader, though at times it is sluggish with its multiple questions a lot of which are repetitive and quite intuitive to figure out what the answer will be even before you would start reading it. The struct......more

Demographics are a general boon to any analysis, and can be the driving force in large groups of people. However, the analysis in the back half of the book seemed rushed / not as concrete as I'd hoped, especially related on the international stage. It discounted a bit on the technologic side other t......more

Pretty fascinating actually and a well written book that doesn't take itself too seriously. Would make sense that knowing how many people there are in certain age demographics that businesses one could predict the rise and fall of particular industries. Good stuff for thinking about the future of on......more

Dated and USA This book concentrates on the USA with a bit about the rest of the world at the end. It is also about 6 years old, with some data up to ten. That said it's an introduction to the general principles of demographics, the fact that the dataset is neither current nor local I overlooked.......more

not born beyond my generation, reading this broad insight over multiple generations was definitely an abundant resource. Many generations think too much of other generations without looking at the specs, definitely.......more