The Why Axis
Hidden Motives and the Undiscovered Economics of Everyday Life

I had chanced upon this book during one of my book hunting trips. The name of the book attracted my attention and the logline “Hidden Motives and the Undiscovered Economics of Everyday Life” made me buy it. The book has been authored by two behavioral economists Uri Gnezy and John List. They are ad......more

This easy-to-read book has two main themes. The first theme is that many of our behaviors are rooted in economics. For example, the authors claim that often, apparent prejudices against certain groups of people are not due to racial hatred, but are due to economics and self-interest. The second them......more

*A full executive summary of this book is available here: [URL not allowed] The main argument: Until quite recently, the field of economics was dominated mainly by theory-making. Specifically, economists applied their intellects to the human world, and developed abstract models......more

ก็ดี คือ เล่มนี้มันตีพิมพ์ปี 2013 แต่เรามาอ่านปี 2022 แถมยังอ่านงานแนวเศรษฐศาสตร์พฤติกรรมมาเยอะแล้วเลยเฉยๆ แต่ถ้าตัดเรื่องส่วนตัวออกไป (ก็ควรเป็นงั้น) เล่มนี้คือหนังสือแนวเศรษฐศาสตร์พฤติกรรมที่สนุก อ่านง่าย (แต่ไม่กวนตีนเหมือน freakonomics) และพูดถึงเรื่องแนวการทดลองที่เป็นรูปธรรม จับต้องง่าย ใกล้ตั......more

So... I've given this book three stars because there *are* some fascinating insights in here, and I've been inspired enough by reading it to make some adjustments to my own life, which is a rarity. But oh! Messrs Gneezy & List, how close you came to a career-jeopardising two-star catastrophe! 'The Wh......more