The Unsold Mindset, Colin Coggins
The Unsold Mindset, Colin Coggins
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The Unsold Mindset
Redefining What It Means to Sell

Author: Colin Coggins, Garrett Brown

Narrator: Colin Coggins, Garrett Brown

Unabridged: 7 hr 13 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 02/21/2023

Includes: Bonus Material Bonus Material Included

Synopsis

What if the greatest salespeople on the planet are the opposite of who you think they are?Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services.Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles.Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic—they were all unsold on what it meant to sell and unsold on who people expected them to be.The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.Supplemental enhancement PDF accompanies the audiobook.

About Colin Coggins

Colin Coggins and his business/teaching/writing partner, Garrett Brown, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought-after speakers, they bring their antithetical, mindset-first approach to audiences around the world. They are also co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.Colin has deep experience as a sales leader and theorist, known for his unique and proven approach to scaling revenue generation by cultivating sales IQ across entire organizations, not just within sales units. He has held senior leadership roles at several emerging technology companies, including Bitium, Mobile Roadie, and most recently as the Chief Commercial Officer at Fabric. Colin was the SVP of sales at Bitium, where he and Garrett met for the first time. They worked together until Bitium was acquired by Google, and haven't stopped working together since. After the Google acquisition Colin continued to serve as an executive sales leader, while also taking on a sales advisor and entrepreneur-in-residence role at Techstars.Colin remains an investor, advisor, and an executive commercial leader, in addition to the work he does with Garrett. He resides in Los Angeles, California with his family.

About Garrett Brown

Garrett Brown and his business/teaching/writing partner, Colin Coggins, are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created, Sales Mindset for Entrepreneurs, at the University of Southern California's Marshall School of Business. As sought-after speakers, they bring their antithetical, mindset-first approach to audiences around the world. They are also co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.Garrett began his career as a corporate lawyer representing entrepreneurs and startup founders. Inspired by his clients, he decided to leave the world of law and enter the exciting world of tech startups. His first role was as a salesperson for online gaming platform Fastpoint Games, where he eventually climbed the ranks to run all sales and business development efforts until the company was acquired.Garrett later helped launch enterprise software startup Bitium as the company's chief revenue officer, building and overseeing all revenue functions. After Colin joined the company, the two worked side-by-side until Bitium was acquired by Google. Garrett joined Google in a revenue management role, learning countless lessons about the inner workings of one of the most recognizable companies on the planet.Today, in addition to the work he does with Colin, Garrett is an active investor and startup advisor. He lives in Huntington Beach, California with his wife and two boys.

Reviews

Goodreads review by Brandon

BEST SALES BOOK OF ALL TIME. As someone who's always been skeptical of cheesy sales books, this book blew my mind. This is an eye-opening book that challenges the stereotype of the pushy, extroverted salesperson. Instead, it shows that successful selling is about being self-aware, socially conscious,......more

Goodreads review by Emilia

While this is technically labelled a sales book, it imparts deep wisdom regarding what makes “sales” possible in the first place: character and connection. It takes strong character to be humble and authentic, intrinsically motivated, creative, and purposeful. Character pours into meaningful connect......more

Goodreads review by ~Stephanie~

The best sales book I’ve ever read hands down. I agree with so much of what these authors say. Everyone is in sales, regardless of whether you do it for a career or not. Just as the authors say many people in sales already do some of these things and I found that to be my case, but this reinforced t......more

Goodreads review by Katie

super conversational book abt a profession that can be perceived as gimmicky. reminded me abt the importance of your “why” and remaining creative and genuine to establish connections w ppl. honestly found this to be more widely applicable than just sales (seems like just plain good career advice).......more

Goodreads review by chris

COULD I GIVE 10 STARS? This book is freaking amazing. It's not cringy like those other self help or sales books, I doubt the authors would even call it a sales book. Honestly, its a life book. I know how that sounds, but I'm definitely a better person after reading this book. One of those books that......more

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