The Product Innovators Handbook, Gethin Roberts
The Product Innovators Handbook, Gethin Roberts
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The Product Innovator's Handbook
How to design and manufacture a product that people want to buy

Author: Gethin Roberts

Narrator: Gethin Roberts

Unabridged: 3 hr 27 min

Format: Digital Audiobook Download

Published: 05/09/2023

Synopsis

Why do some physical products succeed and others fail?When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.You’ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You’ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you’ll understand what it takes to be a professional product innovator.Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.

Reviews

Goodreads review by Jonathan

"The Product Innovator's Handbook" by Gethin Roberts is an easy read, with chapters that are around 10 minutes in length. As someone who has always been interested in product design and development, I found this book to be an excellent resource. It provided detailed advice on how to get a product to......more

Goodreads review by Nette

If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you with The Product Innovator’s Handbook. Although the book is geared toward people with ideas for products in the UK, this is a great reference book regardless of your location. The details and important quest......more

Goodreads review by Darya

This book has a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from structure perspective and can be very hel......more

Goodreads review by Melly

An easy read and high level guide on how to approach product strategy. It provides practical advice from the concept to execution and business strategy of the product. I wish I discovered this book earlier as a UX designer. I will definitely reference some of the business strategy insights again.......more

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