The Peoples Tycoon, Steven Watts
The Peoples Tycoon, Steven Watts
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The People's Tycoon
Henry Ford and the American Century

Author: Steven Watts

Narrator: John H. Mayer

Unabridged: 28 hr 14 min

Format: Digital Audiobook Download

Published: 01/22/2008


Synopsis

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

About The Author

Steven Watts is a historian and writer who has charted the sweeping evolution of American culture in a number of highly praised books. His series of biographies of major figures—Henry Ford, Dale Carnegie, Walt Disney, Hugh Hefner—has explored the shaping of a modern value system devoted to consumerism, self-fulfillment, leisure, and personality. Two earlier books on the Early Republic era examined the shift from an older society of republican virtue to a nineteenth-century Victorian era devoted to self-control, individual character, and the self-made man. Watts's books have led to his involvement in a number of media projects, including several films for PBS and the History Channel, and documentary venues in Germany and Brazil. He also has appeared in a variety of programs on CBS, NBC, CNBC, NPR, Fox, Fox News, C-Span, Bloomberg News, MSNBC, BBC, and Irish National Radio. He is currently a professor of history at the University of Missouri.John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect DogBe a Pack Leader, and Cesar’s WayA Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.


Reviews

Goodreads review by Steve on August 11, 2022

[URL not allowed] Henry Ford (1863-1947) is best remembered as the founder of Ford Motor Co. – the automaker which still bears his name. But in his own time he was renowned for his mass-produced Model T cars and for instituting a “living wage” for his employees at a time when t......more

Goodreads review by Donovan on October 24, 2017

The book is organized by chapters describing a character trait. Which means you may go through a decade learning about him and his relationships as they pertain to that trait. Then in the next chapter, jump back and learn about the relationships as they pertain to another trait. In some ways this fe......more

Goodreads review by Aaron on May 08, 2015

I readily admit I read this book primarily due to my interest in the time period, particularly concerning the nascent American automotive industry and especially the development of the Model T. The strength of this book is that in many places it is as much a Social History of turn-of-the-last-century......more

Goodreads review by Clif on October 11, 2018

Henry Ford was in many ways typical of the 19th century American male. He was suspicious of book learning, fascinated with things mechanical, restless and curious about the material world, convinced he could improve on things by tinkering with them, at home on a farm and always open to the guy acros......more

Goodreads review by Arminius on June 15, 2021

Henry Ford was such an interesting man. He looked after the poor and middle class people. As a youngster he would disassemble other kid’s watches and put them back together. Later he was a chief engineer for Thomas Edison. Edison remained Henry’s hero throughout his life. Henry got very interested i......more


Quotes

“The implicit claim of Watts’s admirable book is almost inarguable–that it’s impossible to understand 20th-century America without knowing the story of Henry Ford.” –The New York Times“Ford has had many biographers. . . . None, however, comes close to Steven Watts. . . . He brilliantly reveals the nature of Ford’s genius.” –Chicago Tribune“Steven Watts attempts the most integrated understanding to date of Ford’s enormous influence and varied appeal. . . . The fascinating result may change the way Henry Ford is remembered.” –San Francisco Chronicle