The New Rules of Marketing and PR, David Meerman Scott
The New Rules of Marketing and PR, David Meerman Scott
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The New Rules of Marketing and PR
How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Author: David Meerman Scott

Narrator: Sean Pratt

Unabridged: 11 hr 28 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/01/2010


Synopsis

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice—and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Smart marketers who want to communicate with buyers directly, raise online visibility, and increase sales will discover everything they need to put the new rules to work. This audio book will show you how to stay ahead of the curve—and your competitors—by using the Internet to its full PR, marketing, and customer-communications potential. If you want your business to succeed, forget tradition and adopt The New Rules of Marketing and PR.

Reviews

Goodreads review by Trang

Some thoughts while reading: * I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam. * The examples in this book are very unfamiliar to me. * Cultural differences might play a role in the direction of the c......more

Goodreads review by Rachel

This book is immediately going permanently on my professional bookshelf. If you are in any way involved with organization communication in any capacity, I.e. PR, brand journalism, marketing, etc., it should be on yours as well.......more

Goodreads review by Loy

Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how th......more

Goodreads review by Diana

This book had been on my radar for a very long while and I finally picked up a copy when I decided to interview for PR and marketing jobs. My undergraduate degree is in PR and although my work life began in a PR department over the years I moved through other media positions. So, my intention in rea......more